Healthcare providers agree delivering a better patient experience is important to remaining competitive in the marketplace. A recent study revealed 85 percent of healthcare systems believe "patient experience" is one of the top three priorities for their organizations, with 64 percent of healthcare organizations reporting they've seen an increase in patient acquisition since starting patient experience initiatives.
However, in order to effectively improve the patient experience, healthcare organizations need to identify, analyze, and act on the issues affecting the multiple touchpoints of the patient experience. Below are three techniques which, with the right technology, can leverage patient feedback to engage and acquire more patients in the new consumer-driven healthcare market.
- Treat Online Reviews Like They Were Feedback Given At The Point Of Care
- Analyze Patient Feedback To Uncover Opportunities For Operational Improvements
- Use Patient Feedback Data To Increase Physician And Staff Engagement
As online rating and review sites continue to play a more influential role in healthcare decisions, there will be a greater level of expectation for healthcare providers to respond to patients' comments and reviews in an appropriate manner. Proper control and management of online reviews will further enhance consumer engagement and strengthen a healthcare provider's position in the market. With the right tools and strategies in place, healthcare organizations can dig deeper into the practices that are consistently ranking high on patient experience scores, and standardize best practices across an entire system. The time is now for healthcare providers to take full control of their online reputation to become an industry leader in building loyalty and driving new patient acquisition.
Source: Health IT Outcomes (View full article)
Posted by Dan Corcoran on November 8, 2017 07:04 AM
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